Branded Product - maisymoo’s

maisymoo’s: protein: packed, vitamin-infused ice cream

Brand Development

I developed a comprehensive brand identity including wordmark, stationery, promotional items, packaging, advertising, and brand guidelines.

Product Concept

maisymoo's offers a unique, health-conscious ice cream alternative, combining high protein content with essential vitamins. This product targets fitness enthusiasts and health-conscious consumers seeking nutritious indulgence.

Brand Identity

Wordmark: Lowercase, single-word design using Hobeaux typeface

Typography: Primary - Hobeaux; Secondary - Avenir

Colors: Primary (Navy, White), Secondary (Neon Pink, Neon Orange), Accent (Light Pink, Mint, Chocolate Brown)

Design Rationale

The brand identity reflects a fun, energetic, and honest personality. The wordmark's evolution from a two-word, capitalized design to a single, lowercase word improved visual appeal and brand cohesion. Color choices balance neutrality with vibrancy to appeal to a broad audience.

Challenges and Solutions

Product Differentiation: Achieved through a unique combination of protein and vitamins

Circular Packaging Design: Resolved through a multitude of iterations and lots of printing and adjustments

Project Metrics

Duration: 58.65 hours

Key Takeaway

Embracing design challenges can lead to significant learning opportunities and surprising outcomes.

Sketches: