Lucky Leopard Packaging Design & Advertising Snap Filter
(Hypothetical Brand)
Welcome to Lucky Leopard!
Lucky Leopard is your new favorite “gut-friendly” cocktail experience — a sparkling prebiotic soda with a boozy twist!
Do you ever wish your cocktail could do more than just taste amazing? Our drinks are crafted with prebiotics and probiotics to support digestion and help reduce bloating, so you can sip smarter and feel great. Cheers to delicious cocktails that love your gut as much as you do!
As for brand personality, I wanted Lucky Leopard not to be a traditional “health-drink” style using leaves and lots of green. I wanted this brand to be a unique, fun, high-energy, and eye-catching brand, as you can be drinking this knowing you’ll be getting the added benefits of this being a healthier cocktail without the bloat!
Lucky Leopard started with his persona — a woman named Sarah, 27, who works as a Marketing Manager at Starbucks. Sarah is hoping to find a drink that provides some sort of health benefit to her, so she’s not just drinking to drink at networking cocktail hours.
Lucky Leopard would appeal to Sarah, as she is already a fan of gut-healthy beverages such as Poppi and would love that benefit in an alcoholic beverage! We would be marketing toward people who know and love gut-healthy beverages that use pre and probiotics in their drinks, but also those who are looking for drinks that won’t make them bloated or make their stomach hurt!
EYE-CATCHING / BOLD / BALANCED / AESTHETIC / BUBBLY
Snap Filter Advertisement
To help advertise my product, I created a Snapchat filter using Snap Lens. This filter includes multiple background frames that the users can interact with, which correlate with the different flavor cocktails our product comes in. Additionally, there is an audio that I created using AI to use Lucky Leopard in the song and make it about a healthy, refreshing cocktail! With summer coming up, this song helps to set the vibe of being by the pool or at the beach with our cocktail. And finally, I hand-tracked a 3D model of a Lucky Leopard can as another interactive element for the user. I hope that the incorporation of the different frames you can tap through and the hand-tracked can will incentivize users to take photos with this Snap filter and share it with their friends, family, and followers as free advertising. They can even use this filter to review the different flavors of cocktail that we have to create earned media, which is free for the brand, but has high consumer trust!
Scan this code to check it out!
Results so far…
Even though Lucky Leopard is just a fun concept right now, this Snapchat filter has already gotten over 1,000 views in just 5 days! This is proof that my packaging and branding really catch people’s attention and spark curiosity. If this were a real product, I’m confident it would be a hit with real users!
